The idea of the development of digital skins appeared in the minds of Privatbank senior managers Iegor Avetisov and Maria Gurina. How the Idea of Customization of Digital Skins Appeared Digital skins are the designs of payment cards that people can see in their banking app or payment app (for example Google Pay or Apple Pay) on the smartphone. In the banking industry is to offer innovative digital card design. One of the ways to make a difference and offer a personalized experience In other words, personalization is no longer an option, it is a necessity to remain competitive in the market and to satisfy customers' needs. According to research by Epsilon, 80% of consumers are more likely to do business with aĬompany when it offers personalized experiences. Banking Industry: New Generation, New RequirementsĬustomer habits in the banking industry are changing, forcing financial institutions to transform their services and offer more tailored and customized experiences.
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